RealMac Software has been producing Mac software for many years. Their first iOS app was Clear, which introduced users to a new way to interact with their iPhones in the area of Task Lists. With the exception of typing the text of the task, all actions in the app are via swipes and pinches. Clear has no buttons.
Today, RealMac released ‘Analog Camera‘, a minimalistic iPhone camera app. After a bit of time using the app to snap photos around the campus, I started questioning the line between lack of features and minimal interfaces.
Launch the app and your presented with an active view finder. There is also a row of images from your iPhone’s photo library across the top of the screen. From this starting screen, tap the shutter button to snap a square photo right away. Or, drag the screen down to select a photo previously taken for editing.
Many posts I read today talked about how Analog Camera is a one hand iPhone camera enhancement app. Where this line of thinking slips is the feature to have a separate focus and exposure spot. To go from the default auto focus, tap on the screen with two fingers, then drag each item around the screen. This of course means you need to use a second hand to do the tapping. Perhaps, RealMac could get away from this by always having a manual focus circle in the center of the screen, tap the screen once to have a Exposure point box appear and use.
Snapping a photo will add the image to the iPhone photo library, shown in the area above the viewfinder right away. Tap an image to be taken to the Analog Camera’s 8 filter options. 8 is no where close to as many as other apps have, but the group is slight tweaks rather than major alterations so the original photos are recognizable.
Selecting any of the options will expand the image with filter applied to full screen. Tap the screen to return to the picker. The buttons below the image are for saving the filtered image to the iPhone camera roll, Open In to move the image to another app for further editing or using in documents, and attach to an email.
The social share buttons appear depending on which are set up in the iPhone, between Twitter and Facebook. Though Analog Camera only takes square pics, it doesn’t feed directly to any of the other popular photo sharing services beyond the two Facebook/Twitter services built into the iOS.