The iPhone has a camera, it has social solutions to post photos to and it many options to group photos and friends. The trick has been how to get all of the bits to come together in a way that is actually usable. Recently I was reminded of a early solution that allowed photos to be grouped by an event, it had it’s limitations around friend grouping along with a few other layout issues. In the world of apps, it was several years ago so the name has gone from my memory.

It seems everyone has made an attempt at providing a solution. Apps like Flock have ‘smarts’ built in around how and who should see the photos so there is less burden on the users. Other apps try gain usage through a unique interface for adding, sorting and viewing. It’s a huge challenge to find the magic sauce which will pull people in to use.

Albumatic is an app that has risen to being noticed not by setting new records in the number of our friends using it. Rather, in the area of the types and amount of investors that have jumped onboard to help the app grow. It’s strengths are the ability to build an album that others can be alerted to. They can then view and add their own images… which pretty much sounds like the marketing behind all of the other iPhone photo album sharing apps.

It appears from my first testing that if the album is location based, others can’t add photos without being close by. Other options are location based only by name and I ended up with pictures from other events. ‘Friends’ don’t have to be at the event to enjoy the photos, only to post (I like that). Those that are viewing (joined) the album are available via the app to the Album creator so it is easy to see who is watching along and who isn’t. Time will tell if Albumatic becomes the location photo album solution of choice. Once again, a free app that will have to pay the bills somehow once the VC money runs out, will it be location based ads?