Now, through the 16th of February, in honor of Fashion Week, Hipstamatic is offering a free pack of the Americana Lens and Case. After the 16th, the pack will be an extra charge through in-app purchase.

For Hipstamatic fans… which I wasn’t till I started playing with lens/film combos and found a few set ups just great for my everyday shooting… the Americana case will be a nice change from the old camera look to a more retro camera.

The Americana lens offers a bit of a softening effect. I found it brings out the brown coloring a bit more than other lens options I have in my iPhone’s Hipstamatic film/lens options.

To grab your copy, just launch Hipstamatic on your iPhone, go to the cart area (via the little shopping cart icon) and you should see the Americana FreePak to click and download. Watch that area after February 16th for two new films to be introduced.