During the last Winter Olympic Games, the group behind Hipstamatic released a film/lens pak named after the Sochi city. It was interesting but would it live up to staying on the iPhone after the end of the games. As I looked over a few recents shots I took, it would appear it is standing up to time.
If you are a Hipstamatic iPhone camera app user, this is a HipstaPak with a lens and film bundle. Rather than a vintage film look, it produces images that have a feel like new film in a vintage camera (I shoot a lot with new 620 film in my Kodak Hawkeye so I recognized the results pretty quickly).
The photos provided by Hipstamatic show colors are still bright, with a cool light effect.
As usual, here is a couple shots I took with the combo so you can see the Sochi HipstaPak in real life usage:
If your a subscriber to the Oggl photo sharing app/service also provided by the Hipstamatic group. You have access to the lens/film at no additional charge (within Oggl, not the Hipstamatic app). At first, the lens/film bundle on Oggl under the name of Sochi was different than the HipstaPak in the Hipstamatic app. It has been corrected now, but you can see the above shot as it looked via Oggl below.